SEO Case Study - Increased Organic Traffic by 59% to Target Pages
SailPoint Technologies is an Austin-based tech company that offers identity management and governance solutions for unstructured data access. The company was founded in 2005 by CEO Mark McClain and Chief Strategy Officer/President Kevin Cunningham.
In an effort to improve their presence in Google search results, SailPoint partnered with MODintelechy, a digital agency. The goal of the campaign was to increase the company's search rankings for keywords related to identity security, such as access management, zero trust, governance, and provisioning.
Through a combination of authority building, SEO-focused content production, on-page optimization, and internal linking optimization, we were able to significantly increase organic clicks for SailPoint's targeted keywords. For example, "access management" related clicks increased by 341%, "zero trust" related clicks increased by 800%, "governance" related clicks increased by 82%, and "provisioning" increased by 247%.
In addition to these impressive results, we also helped SailPoint rank #1 in Google for several key keywords, including "enterprise identity governance" and "the ultimate guide to identity governance." This increased the organic traffic to their identity library pages by 59%. Overall, the campaign was a great success and helped establish SailPoint as a leader in the field of identity security
## How We Did It
- Authority building
- SEO focused content production
- On-page optimization
- Internal linking optimization