SEO Case Study - Increased Organic Traffic by 59% to Target Pages

SailPoint Technologies is an Austin-based tech company that offers identity management and governance solutions for unstructured data access. The company was founded in 2005 by CEO Mark McClain and Chief Strategy Officer/President Kevin Cunningham.

In an effort to improve their presence in Google search results, SailPoint partnered with MODintelechy, a digital agency. The goal of the campaign was to increase the company's search rankings for keywords related to identity security, such as access management, zero trust, governance, and provisioning.

Through a combination of authority building, SEO-focused content production, on-page optimization, and internal linking optimization, we were able to significantly increase organic clicks for SailPoint's targeted keywords. For example, "access management" related clicks increased by 341%, "zero trust" related clicks increased by 800%, "governance" related clicks increased by 82%, and "provisioning" increased by 247%.

In addition to these impressive results, we also helped SailPoint rank #1 in Google for several key keywords, including "enterprise identity governance" and "the ultimate guide to identity governance." This increased the organic traffic to their identity library pages by 59%. Overall, the campaign was a great success and helped establish SailPoint as a leader in the field of identity security

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## How We Did It

- Authority building

- SEO focused content production

- On-page optimization

- Internal linking optimization

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